Scale chart module

A scale chart places something between two opposites, for example budget to premium, or local to global. Use it for brand positioning, personas and competitor comparisons.

Add a scale chart

In the module bar, click the charts icon (the pie chart with a small arrow).
Choose Add Scale Chart, or drag it from the menu to the spot where you want it.

It starts with the title Scale Chart and three rows that go from Side A to Side B, each with a marker in the middle.

Name the two ends of a row

Double-click Side A or Side B and type the word you want, for example Budget and Premium.

Move a marker

Drag the square marker along its row towards the end that fits best. The position is saved when you let go.

Add or remove rows

To add a row, select the chart and click Add (the plus sign) in its toolbar. A new Side A to Side B row is added at the bottom.
To remove a row, double-click one of its names. A small red x appears at the right end of that row. Click the x.

Change the title

Click the title, click it again to start typing, and replace the text.

Line up the rows inside the chart

If you make the chart taller than its rows, use Adjust Vertical Alignment in the toolbar to place the rows at the top (Align to Top), in the middle (Align to Middle) or at the bottom (Align to Bottom) of the module.

Change the colour and background

Chart Color (the paint bucket) colours the markers and the title. Pick one of your Deliverable Colors or Brand Colors, or type a Hex code and click Ok.
Background opens Update Module Background, where you can pick a colour or an image.

More options

Click More (the three dots) in the chart’s toolbar for Hide Header, Show Border, Duplicate Module, Copy Module and Copy Module Key.

Edit with AI

Select the chart and click Edit with AI. Describe the change, for example “change the last row to Niche versus Broad and place it close to Niche”, then click the arrow or press ⌘↵ (Ctrl+Enter on Windows). Pressing Enter on its own adds a new line. You see a preview first, with Revert and Accept buttons. Each change uses AI credits, and the panel shows how many.

Resize, move and delete

Drag the handles on the sides and bottom corners to resize. Drag the chart to move it. Click Delete Module (the bin) and confirm with Yes, Delete This to remove it. This can’t be undone.